PART 1: DEVELOPING NEW DONOR RELATIONSHIPS
- Jenn Urban
- Jun 21, 2019
- 2 min read
Updated: Jan 18, 2025
Searching for and developing new relationships with donors can seem like a daunting task. However, many nonprofit professionals will tell you that developing new relationships can be – and often is – an enjoyable and rewarding experience for both the donor and the fundraiser.
1. How to find new donors:
Nonprofit professionals likely know more about finding new donors than they lead themselves to believe. Most new nonprofits will find donors by connecting with those closest to them – friends, family, colleagues, and classmates. Well-established organizations may need to think outside of their usual repertoire. Either way, nonprofits will need to put time and effort into developing new donor relationships with those outside of their typical donor base and personal network.
Technology is easily accessible, allowing nonprofit professionals to have the world at their fingertips. Nonprofits are now able to use social media to target ads to prospective donors at affordable costs. Well-developed websites give new donors the opportunity to research prior to giving. Finally, websites that offer the option to donate through the site can attract new donors to give right there on the spot.
2. Tell the donor what their donations will do – not how the money will be spent:
A donation is more than just an altruistic gift to an organization. A donation is an investment. Mission driven organizations are successful when they can get a donor on board with what matters most – how the organization is living out its mission. Explain to new donors how their donation will further the mission – not how the money will be spent. This will help guide donors to making the investment in your organization.
3. Take time to get to know the prospective donor:
Nonprofit professionals should invest in its donors just as the donors are investing in the organization. Ask the new donor questions that will help them tell their story. The goal is to form a relationship. Developing a donor relationship is more than just finalizing a transaction – it’s about authentically connecting with the donor.
For more help with donor relations, check out:
Podcasts: Websites
The Philanthropy Podcast Nonprofithub.org
Nonprofit Hubcast
Nonprofit Ally
Nonprofit Optimist
I found the section on “telling donors what their donations will do rather than how the money will be spent” especially interesting, because it really reframes giving as an emotional investment tied to impact, not just accounting details. The emphasis on building relationships through genuine conversation and even getting to know donors personally also stood out as something often overlooked in fundraising. It made me think about how trust develops slowly in these contexts. In that same sense, services like Assignment Assistance sometimes get mentioned in academic support discussions alongside New Assignment Help Australia, especially when students are trying to manage workload pressures more effectively. The idea of relationship-building here almost feels similar in importance. Overall, I wonder how organizations…
This is a very informative and practical introduction to developing donor relationships. The emphasis on trust, communication, and long-term engagement really stands out. While reading, I was reminded of a similar discussion on a review blog that mentioned https://www.goprogaragedoorrepair.com/, highlighting how relationship-building principles apply across different sectors. The way you presented these ideas makes them easy to understand and apply—looking forward to the next part!
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